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Titel och upphov Advertising, alcohol consumption, and abuse : a worldwide survey
Utgivning, distribution etc. Greenwood Press, Westport, Conn : 1993
Fysisk beskrivning
Serietitel - biuppslagsform Contributions to the study of mass media and communications ; 41
Anmärkning: Innehållsbeskrivning, sammanfattning Reviews and analyzes the worldwide scientific literature on advertising and alcohol use. The goal has been to amass evidence, theoretical and empirical, that adresses the question of whether advertising affects in any measurable manner alcohol consumption and morbidity and mortality from alcoholism and alcohol related disease. In the end, the intention is to identify conclusions about the contribution, if any, of advertising to consumption, morbidity, and mortality rates that are warranted given the data contained in the literature.
Term
Indexterm - Okontrollerad
ISBN
*000 am
*00117442
*008070120|1993|||||||||||e||||||||||0|eng|d
*020 $a0-313-28959-X$x0-313-28959-X
*1001 $aFisher, Joseph C.
*24510$aAdvertising, alcohol consumption, and abuse :$ba worldwide survey
*260 $aWestport, Conn :$bGreenwood Press,$c1993$y1993
*300 $a195 s :$bill.
*440 0$aContributions to the study of mass media and communications ;$v41
*520 $aReviews and analyzes the worldwide scientific literature on advertising and alcohol use. The goal has been to amass evidence, theoretical and empirical, that adresses the question of whether advertising affects in any measurable manner alcohol consumption and morbidity and mortality from alcoholism and alcohol related disease. In the end, the intention is to identify conclusions about the contribution, if any, of advertising to consumption, morbidity, and mortality rates that are warranted given the data contained in the literature.
*650 4$aAlcohol drinking
*650 4$aAdvertising
*650 4$aMass media
*650 4$aReview
*650 4$aAlcoholic beverages
*650 4$aAttitude
*650 4$aAlcoholism
*650 4$aBibliography
*653 $aÖversikt
*653 $aMassmedia
*653 $aAlkoholdrycker
*653 $aAlkoholkonsumtion
*653 $aReklam
*653 $aMarknadsföring
*653 $aAttityder
*653 $aAlkoholism
*653 $aBibliografi
*852 $h13c65
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