CAN:s bibliotek

*00001494cam 12200361 a 4500
*00127660
*00520130611160117.0
*008130611s2013    pauab  e |    001 0 eng  
*020  $a9781466628571 (hbk.)
*020  $a9781466628588 (ebook)
*020  $a9781466628595 (print & perpetual access)
*035  $a(SE-LIBR)14288366$x14288366
*08200$a306.3094$223
*24500$aConsumption culture in Europe :$binsight into the beverage industry /$cCarmen R. Santos, Stéphane Ganassali, Francesco Casarin, Pirjo Laaksonen, Hans Ruediger Kaufmann
*260  $aHershey, PA :$bBusiness Science Reference,$ccop. 2013
*300  $axxxviii, 374 s. :$bill., maps
*504  $aIncludes bibliographical references and index
*5058 $aThe COBEREN project: drinking styles and consumer culture. What do we know about Europe? Consumer culture: literature review. Research methology. Verbal and pictorial representations of beverage comsumption patterns: the wall of pictures protocol. Is there a European shopping-related lifestyle? Investigating the interaction between national culture and shopping-culture. Consumption patterns and cultural values in Europe. Analysing different consumption practices among different settings. Drinking motives. Research and managerial implications.
*520  $a"This book offers the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market"--Provided by publisher.
*650 4$aEurope
*650 4$aAlcoholic beverages
*650 4$aIndustry
*650 4$aAlcohol drinking
*653  $aEuropa
*653  $aAlkoholdrycker
*653  $aIndustri
*653  $aAlkoholkonsumtion
*7001 $aSantos, Carmen R.,$d1979-
*852  $h8c424
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